Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) (Hardcover)

Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) (Hardcover)
By Bernie Brennan

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Review & Description

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:

• Provides a clear review of social media as well as the rapid changes in the development and use of mobility.
• Demonstrates why retailers cannot 'wait and see', and must move rapidly
• Shows how each company's social media and mobility initiatives are based on the individual personality of the company.
• Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

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